In the evolving landscape of humanitarian crowdfunding, Aseel has addressed long-standing issues that promise to significantly impact the humanitarian sector. Historically, the sector has lacked an organized aid system with a transparent, impact-based reporting mechanism for donors, raising many concerns over the years. To tackle these issues, a better understanding of humanitarian causes and the importance of ensuring donations reach the right recipients is crucial. This is essential for sustaining a long-lasting trust system that can effectively serve global needs and ensure donors' contributions make a genuine impact.

Campaign+, developed by Aseel, represents a new era of fundraising. It enhances trust among individuals contributing to humanitarian causes and revolutionizes how we address the needs of those requiring support. Campaign+ is equipped with features designed for comprehensive outreach to humanitarian causes. One of its key components is OMID ID, Aseel's internally developed ID system, which ensures that donations are directed to the right beneficiaries. This system not only improves transparency but also fosters greater accountability and trust within the humanitarian sector. [Learn more about OMID ID].

What Issues Will Campaign+ Tackle?

In regions like Afghanistan and 46 other underdeveloped countries, where reliable payment systems are lacking, transparency in donation management is a significant challenge. These areas often suffer from misappropriated funds due to the absence of transparent mechanisms. Campaign+ addresses this issue head-on with a robust, transparent process designed to ensure that donations reach their intended recipients. By implementing Campaign+, Aseel not only enhances accountability but also fosters greater trust among donors, providing a dependable solution for regions struggling with transparency and financial infrastructure.

Key Features of Campaign+

1: Availability:While many internet-based fundraising platforms are only available in a limited number of countries (10 to 20 developed countries), Aseel’s Campaign+ is available to everyone around the globe who has access to the internet.

2: Easy-to-use: You can easily start a campaign by filling out a simple Campaign+ form.

3: Identify Beneficiaries: If you know individuals or groups of people who need support and they are not registered in our system, you can easily register them by filling out the OMID ID form.

What if I Don’t Know Beneficiaries but Want to Help a Cause, Like Orphans?

For instance, if you want to help orphans in Afghanistan and would like to do fundraising for them, this will be one of the best things you can do. Aseel ensures that they will find the right individuals from our already registered OMID IDs. If the criteria don’t match the registered IDs, our team of Atalan will ensure they reach the individuals or groups of people you intend to help. [Learn about Atalan here].

Fund Distribution: With a few simple clicks, you can distribute the raised funds to the beneficiaries from anywhere in the world.

1. Select a Care Package

2. Assign it to an OMID ID

3. Choose the proof of delivery type (Photo or Video)

4. Within 48-78 hours, receive an email confirmation of distribution with proof

Why Does Proof of Delivery Matter?

Proof of delivery is crucial for maintaining trust and credibility in crowdfunding platforms. Over the years, one of the main issues these platforms have faced is fraudulent fundraising for humanitarian causes, where individuals raise funds for a stated purpose but then use the money for personal or unrelated expenses. This misuse of funds has led to donor skepticism and a diminished sense of impact from their contributions.

To address this issue, we have implemented a proof of delivery system. This system ensures that donors receive tangible evidence—such as photos or videos—confirming that their donations have reached the intended recipients. By providing this verification, we enhance transparency and accountability, reassuring donors that their contributions are making a real difference. This approach not only strengthens donor confidence but also reinforces the integrity of the crowdfunding platform, ultimately promoting more effective and impactful charitable giving.

Imagining the Future with Campaign+

Today, in over 46 countries, most of the population lives in humanitarian red zones, meaning that many people in these countries live below the poverty line. This issue is escalating every year due to rising global inflation, widespread conflicts, and the extensive impacts of climate change.

To change this situation and find a sustainable solution, the first important step is to reach the right people and then systematically approach the transformation of these red zone statuses to green—a world that every human being deserves.

Join us in this transformative journey and be a part of the new era of fundraising. With Campaign+, we can create a world where every donation counts and every beneficiary is reached. Let’s make a difference together.

Hamasa Noorzai

Campaign+: New Era of Fundraising

Hamasa Noorzai