Every night, over 800 million people go to bed hungry. The world is in the grip of a hunger crisis driven by war, displacement, and inequality. In 2025, Aseel launched M1M (Mission 1 Million) — a bold, tech-powered campaign to feed 1 million people across Afghanistan and beyond.
Through a series of impactful grand challenges and viral digital campaigns, M1M is not just about meals — it’s about hope, dignity, and community empowerment.
As of mid-2025, Aseel has already supported 8,658 families and over 65,296 people, distributing $378,756 worth of aid. But the mission isn’t over — 934,704 people still need us.
Explore M1M’s Grand Challenges here
What is M1M?
M1M, short for Mission 1 Million, is Aseel’s 2025 hunger relief initiative designed to deliver one million meals to vulnerable communities. It’s a humanitarian effort deeply aligned with SDG 2: Zero Hunger, tackling food insecurity through scalable action.
Backed by Aseel’s digital infrastructure and local knowledge, M1M is unique. It combines grassroots action, diaspora support, and technology to drive long-term change.
M1M Grand Challenges in 2025
Targeted Grand Challenges power Aseel’s M1M mission, each designed to reach different vulnerable populations across the region.
1. Aiding the Afghan Returnees
After mass deportations from Pakistan, tens of thousands of Afghan returnees are left in crisis. This challenge provides shelter, food, and hygiene kits to displaced families — many of whom are women and children.
2. Child Relief Grand Challenge
Millions of children are growing up in poverty. Through this challenge, Aseel delivers nutritious meals and protection kits to children facing malnutrition and displacement.
3. 50 Women in Tech
This challenge empowers Afghan women by providing them with access to digital education and income-generating opportunities. So far, it has raised $75,000 for Afghan women in tech.
4. Eid Grand Challenge
Even during celebrations, hunger doesn’t stop. This campaign ensures no one is left out during Eid by providing special food packages and festive support to underserved families.
Campaigns Driving M1M’s Success
What makes M1M stand out is its community-driven campaigns. From Instagram takeovers to grassroots movements, M1M engages supporters globally.
Hashtag Movements
Campaigns like #Feed1Million have driven engagement across Instagram and Facebook, generating donations and shares.
Donor-Led Stories
Users have started sharing their reasons for donating — whether it’s giving back to their homeland or helping a mother like Sabira who was deported with her newborn and now shares a tent with three families.
Influencer Collaboration
Micro-influencers, diaspora advocates, and impact creators are stepping up to spread M1M’s message to new audiences.
Check out the movement on Instagram:
@m1m_dogood
How You Can Support M1M
Your support can help Aseel reach 1 million people. Here’s how you can get involved:
- Create a Campaign: Start your own fundraising or awareness campaign in your community.
- Raise Awareness: Share posts, stories, or reels using the hashtag #Feed1Million.
- Donate Directly: Every $1 helps provide a meal or essential aid.
Why M1M Matters in 2025
From economic instability to climate-induced droughts, hunger is a rising global threat. M1M tackles these systemic issues through direct relief and community empowerment.
- $114,802 raised for artisans
- Thousands of women and children supported
- Over 65,000 lives touched — and counting
Every contribution moves the world closer to Zero Hunger. Because 1 meal can be the difference between hope and despair.
Conclusion: Together, We Can Feed 1 Million
Aseel’s Mission 1 Million (M1M) is more than a campaign — it’s a call to action. As of June 2025, over 200,000 meals have been served, but 934,704 people are still waiting.
Let’s not wait. Let’s act together, support M1M, and feed the future.
About Aseel
Aseel is a tech-driven startup providing a digital marketplace where artisans can sell their one-of-a-kind handcrafted products while supporting humanitarian efforts worldwide. We champion using practical skills to create the positive impact businesses and communities deserve. Aseel's intuitive platform empowers thousands of makers by connecting them with a global audience. Transparency and privacy are at the heart of everything we do. Our dedicated customer service team is available anytime to assist clients through our secure and protected platform.
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